"This is an innovative coffin and something completely new for the alternative coffin market, but the use of wool in burials is nothing new. The Burial in Wool Act of 1667 made it a legal requirement for the dead to be buried in woollen shrouds in an attempt to boost the struggling woollen industry of the time. With the current social eco agenda, rising concerns on the environmental impact of burials and this innovative product, the industry has come full circle.”H/T Boingboing.net
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